Consumer and Product Profile
 
Consumer Satisfaction with Hygiene Products
 
Snapshot of the survey data
Categories: 1 - 'Very Unsatisfied', 2 - 'Unsatisfied', 3 - 'Neither' 4 - 'Satisfied' 5 - 'Very Satisfied'

Survey Items Consumer
PID001
Consumer
PID002
Consumer
PID003
Consumer
PID004
Consumer
PID ...
Consumer
PID046
Product features 2 1 1 2 1 1
Product price 2 2 4 2 2 1
TV promotions 5 3 3 3 2 1
Product brand 5 3 3 4 3 1
Product quality 5 3 5 4 2 1
On display in store 5 3 4 5 4 2



Preferences of Consumers and Difficulties of Items
 
 
Preferences of Consumers
 
Preferences of Consumers are estimated using Polytomous Rasch model applied to survey responses.
Lower numbers mean lower preferences, higher numbers mean higher preferences.

# Consumer Preference OutFit
1 PID006 -11.26 0.158
2 PID012 -11.26 0.158
3 PID014 -11.26 0.158
4 PID041 -11.26 0.780
5 PID015 -9.462 0.159
6 PID023 -9.462 0.159
7 PID031 -9.462 0.159
8 PID047 -6.394 0.360
9 PID026 -5.323 1.603
10 PID048 -5.323 0.827
11 PID025 -4.381 1.023
12 PID038 -4.381 0.312
13 PID049 -4.381 0.433
14 PID018 -2.646 0.949
15 PID034 -2.646 2.001
16 PID005 -2.646 0.937
17 PID035 -2.646 0.382
18 PID002 -1.836 1.056
19 PID010 -1.836 0.128
20 PID019 -1.836 0.128
21 PID040 -1.099 0.636
22 PID007 -0.443 0.549
23 PID008 -0.443 1.151
24 PID042 -0.443 0.549
25 PID009 0.160 0.680
26 PID033 0.160 0.865
27 PID036 0.160 0.865
28 PID044 0.160 0.466
29 PID030 0.747 3.113
30 PID037 0.747 0.532
31 PID003 1.350 3.038
32 PID004 1.350 0.291
33 PID020 1.350 1.461
34 PID028 1.350 0.291
35 PID043 1.350 0.616
36 PID011 1.996 1.928
37 PID022 1.996 1.822
38 PID032 2.713 0.190
39 PID021 3.518 0.997
40 PID046 3.518 1.156
41 PID050 3.518 0.259
42 PID001 4.411 1.503
43 PID013 4.411 0.127
44 PID016 4.411 0.127
45 PID024 4.411 0.127
46 PID029 4.411 1.333

Note: An OutFit value greater than 1.3 indicates an outlier.



Plot of new_abil by obs



Preferences of Consumers and Difficulties of Items
 
Difficulties of Items
 
Difficulties of the survey items are estimated using Polytomous Rasch model applied to survey responses.
 
Difficulties of items identify strengths and weakness of the product:
- items with the lowest difficulties relate to product strengths;
- items with the higher difficulties relate to product weakness.

# Item Difficulty OutFit Status
1 On display in store -5.102 1.267 Products Strength
2 Product quality -3.453 0.819 Products Strength
3 Product brand -1.906 0.671  
4 TV promotions 0.701 0.550  
5 Product price 2.663 0.969  
6 Product features 7.098 0.491 Products Weakness

Note: An OutFit value greater than 1.3 indicates an outlier.



Plot of diff_adj by item_label



Plot of prob1_1 by ability



Plot of prob2_1 by ability



Plot of prob3_1 by ability



Plot of prob4_1 by ability



Plot of prob5_1 by ability



Plot of prob6_1 by ability



Consumer and Hygiene Products Profile
 
 
Relational Bayesian Networks were used to identify foundational items.
Graphs located here.

# Item Difficulty Category Item Importance
1 On display in store -5.102 5 Foundational
2 Product quality -3.453 4  
3 Product brand -1.906 4  
4 TV promotions 0.701 3  
5 Product price 2.663 2  
6 Product features 7.098 2 Foundational



Causal Relationships Among Items
 
Relational Bayesian Networks identify relations among different items.
 
 
To view Relational Bayesian Networks graphs, click on a Impacted Item in the table below.

Foundational Items Impacted Items
On display in store Product features
  Product price
  TV promotions
  Product brand
  Product quality
  Preference
Product features Product price
  TV promotions
  Product brand
  Product quality
  On display in store
  Preference
Product price Product features
  On display in store



The SGPlot Procedure



Pie chart of fit



Pie chart of gender



Pie chart of income



Pie chart of family_status



Pie chart of location



Pie chart of job_role



Consumer and Product Profile
 
Consumer PID001
Preference 4.411

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.013 0.987 5 5 Fit
Product brand 5 0.000 0.000 0.006 0.240 0.754 5 4 Strength
Product features 2 0.014 0.832 0.153 0.001 0.000 2 2 Fit
Product price 2 0.000 0.043 0.670 0.277 0.009 3 2 Fit
Product quality 5 0.000 0.000 0.000 0.063 0.936 5 4 Strength
TV promotions 5 0.000 0.002 0.216 0.635 0.147 4 3 Strength



Consumer and Product Profile
 
Consumer PID013
Preference 4.411

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.013 0.987 5 5 Fit
Product brand 5 0.000 0.000 0.006 0.240 0.754 5 4 Strength
Product features 2 0.014 0.832 0.153 0.001 0.000 2 2 Fit
Product price 3 0.000 0.043 0.670 0.277 0.009 3 2 Strength
Product quality 5 0.000 0.000 0.000 0.063 0.936 5 4 Strength
TV promotions 4 0.000 0.002 0.216 0.635 0.147 4 3 Strength



Consumer and Product Profile
 
Consumer PID016
Preference 4.411

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.013 0.987 5 5 Fit
Product brand 5 0.000 0.000 0.006 0.240 0.754 5 4 Strength
Product features 2 0.014 0.832 0.153 0.001 0.000 2 2 Fit
Product price 3 0.000 0.043 0.670 0.277 0.009 3 2 Strength
Product quality 5 0.000 0.000 0.000 0.063 0.936 5 4 Strength
TV promotions 4 0.000 0.002 0.216 0.635 0.147 4 3 Strength



Consumer and Product Profile
 
Consumer PID024
Preference 4.411

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.013 0.987 5 5 Fit
Product brand 5 0.000 0.000 0.006 0.240 0.754 5 4 Strength
Product features 2 0.014 0.832 0.153 0.001 0.000 2 2 Fit
Product price 3 0.000 0.043 0.670 0.277 0.009 3 2 Strength
Product quality 5 0.000 0.000 0.000 0.063 0.936 5 4 Strength
TV promotions 4 0.000 0.002 0.216 0.635 0.147 4 3 Strength



Consumer and Product Profile
 
Consumer PID029
Preference 4.411

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.013 0.987 5 5 Fit
Product brand 4 0.000 0.000 0.006 0.240 0.754 5 4 Fit
Product features 3 0.014 0.832 0.153 0.001 0.000 2 2 Fit
Product price 3 0.000 0.043 0.670 0.277 0.009 3 2 Strength
Product quality 5 0.000 0.000 0.000 0.063 0.936 5 4 Strength
TV promotions 4 0.000 0.002 0.216 0.635 0.147 4 3 Strength



Consumer and Product Profile
 
Consumer PID021
Preference 3.518

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.031 0.969 5 5 Fit
Product brand 4 0.000 0.000 0.026 0.425 0.549 5 4 Fit
Product features 2 0.036 0.896 0.068 0.000 0.000 2 2 Fit
Product price 4 0.000 0.118 0.752 0.128 0.002 3 2 Strength
Product quality 5 0.000 0.000 0.002 0.141 0.857 5 4 Strength
TV promotions 3 0.000 0.009 0.426 0.515 0.049 4 3 Fit



Consumer and Product Profile
 
Consumer PID046
Preference 3.518

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.031 0.969 5 5 Fit
Product brand 5 0.000 0.000 0.026 0.425 0.549 5 4 Strength
Product features 2 0.036 0.896 0.068 0.000 0.000 2 2 Fit
Product price 3 0.000 0.118 0.752 0.128 0.002 3 2 Strength
Product quality 4 0.000 0.000 0.002 0.141 0.857 5 4 Fit
TV promotions 4 0.000 0.009 0.426 0.515 0.049 4 3 Strength



Consumer and Product Profile
 
Consumer PID050
Preference 3.518

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.031 0.969 5 5 Fit
Product brand 4 0.000 0.000 0.026 0.425 0.549 5 4 Fit
Product features 2 0.036 0.896 0.068 0.000 0.000 2 2 Fit
Product price 3 0.000 0.118 0.752 0.128 0.002 3 2 Strength
Product quality 5 0.000 0.000 0.002 0.141 0.857 5 4 Strength
TV promotions 4 0.000 0.009 0.426 0.515 0.049 4 3 Strength



Consumer and Product Profile
 
Consumer PID032
Preference 2.713

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.000 0.067 0.933 5 5 Fit
Product brand 4 0.000 0.000 0.080 0.584 0.335 4 4 Fit
Product features 2 0.079 0.891 0.030 0.000 0.000 2 2 Fit
Product price 3 0.000 0.247 0.700 0.053 0.000 3 2 Strength
Product quality 5 0.000 0.000 0.008 0.269 0.724 5 4 Strength
TV promotions 3 0.000 0.031 0.621 0.334 0.014 3 3 Fit



Consumer and Product Profile
 
Consumer PID011
Preference 1.996

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.000 0.001 0.127 0.872 5 5 Opportunity
Product brand 4 0.000 0.001 0.178 0.640 0.180 4 4 Fit
Product features 2 0.151 0.835 0.014 0.000 0.000 2 2 Fit
Product price 2 0.001 0.408 0.570 0.021 0.000 3 2 Fit
Product quality 5 0.000 0.000 0.025 0.420 0.556 5 4 Strength
TV promotions 4 0.000 0.073 0.730 0.193 0.004 3 3 Fit



Consumer and Product Profile
 
Consumer PID022
Preference 1.996

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.000 0.001 0.127 0.872 5 5 Opportunity
Product brand 5 0.000 0.001 0.178 0.640 0.180 4 4 Fit
Product features 2 0.151 0.835 0.014 0.000 0.000 2 2 Fit
Product price 3 0.001 0.408 0.570 0.021 0.000 3 2 Strength
Product quality 4 0.000 0.000 0.025 0.420 0.556 5 4 Fit
TV promotions 3 0.000 0.073 0.730 0.193 0.004 3 3 Fit



Consumer and Product Profile
 
Consumer PID003
Preference 1.350

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.000 0.005 0.217 0.779 5 5 Opportunity
Product brand 3 0.000 0.004 0.316 0.592 0.087 4 4 Opportunity
Product features 1 0.256 0.737 0.006 0.000 0.000 2 2 Opportunity
Product price 4 0.002 0.572 0.417 0.008 0.000 2 2 Fit
Product quality 5 0.000 0.000 0.063 0.554 0.383 4 4 Fit
TV promotions 3 0.000 0.145 0.750 0.104 0.001 3 3 Fit



Consumer and Product Profile
 
Consumer PID004
Preference 1.350

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.005 0.217 0.779 5 5 Fit
Product brand 4 0.000 0.004 0.316 0.592 0.087 4 4 Fit
Product features 2 0.256 0.737 0.006 0.000 0.000 2 2 Fit
Product price 2 0.002 0.572 0.417 0.008 0.000 2 2 Fit
Product quality 4 0.000 0.000 0.063 0.554 0.383 4 4 Fit
TV promotions 3 0.000 0.145 0.750 0.104 0.001 3 3 Fit



Consumer and Product Profile
 
Consumer PID020
Preference 1.350

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.000 0.005 0.217 0.779 5 5 Opportunity
Product brand 4 0.000 0.004 0.316 0.592 0.087 4 4 Fit
Product features 1 0.256 0.737 0.006 0.000 0.000 2 2 Opportunity
Product price 3 0.002 0.572 0.417 0.008 0.000 2 2 Fit
Product quality 5 0.000 0.000 0.063 0.554 0.383 4 4 Fit
TV promotions 3 0.000 0.145 0.750 0.104 0.001 3 3 Fit



Consumer and Product Profile
 
Consumer PID028
Preference 1.350

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.005 0.217 0.779 5 5 Fit
Product brand 4 0.000 0.004 0.316 0.592 0.087 4 4 Fit
Product features 2 0.256 0.737 0.006 0.000 0.000 2 2 Fit
Product price 2 0.002 0.572 0.417 0.008 0.000 2 2 Fit
Product quality 4 0.000 0.000 0.063 0.554 0.383 4 4 Fit
TV promotions 3 0.000 0.145 0.750 0.104 0.001 3 3 Fit



Consumer and Product Profile
 
Consumer PID043
Preference 1.350

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.005 0.217 0.779 5 5 Fit
Product brand 3 0.000 0.004 0.316 0.592 0.087 4 4 Opportunity
Product features 2 0.256 0.737 0.006 0.000 0.000 2 2 Fit
Product price 3 0.002 0.572 0.417 0.008 0.000 2 2 Fit
Product quality 4 0.000 0.000 0.063 0.554 0.383 4 4 Fit
TV promotions 3 0.000 0.145 0.750 0.104 0.001 3 3 Fit



Consumer and Product Profile
 
Consumer PID037
Preference 0.747

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.013 0.332 0.655 5 5 Fit
Product brand 4 0.000 0.012 0.468 0.481 0.039 4 4 Fit
Product features 1 0.387 0.611 0.003 0.000 0.000 2 2 Opportunity
Product price 2 0.005 0.708 0.283 0.003 0.000 2 2 Fit
Product quality 4 0.000 0.001 0.131 0.630 0.239 4 4 Fit
TV promotions 3 0.000 0.246 0.700 0.053 0.000 3 3 Fit



Consumer and Product Profile
 
Consumer PID030
Preference 0.747

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.000 0.000 0.013 0.332 0.655 5 5 Opportunity
Product brand 4 0.000 0.012 0.468 0.481 0.039 4 4 Fit
Product features 2 0.387 0.611 0.003 0.000 0.000 2 2 Fit
Product price 3 0.005 0.708 0.283 0.003 0.000 2 2 Fit
Product quality 5 0.000 0.001 0.131 0.630 0.239 4 4 Fit
TV promotions 2 0.000 0.246 0.700 0.053 0.000 3 3 Opportunity



Consumer and Product Profile
 
Consumer PID009
Preference 0.160

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.033 0.462 0.505 5 5 Fit
Product brand 3 0.000 0.028 0.609 0.347 0.016 3 4 Weakness
Product features 2 0.532 0.466 0.001 0.000 0.000 1 2 Fit
Product price 2 0.011 0.809 0.179 0.001 0.000 2 2 Fit
Product quality 4 0.000 0.002 0.236 0.630 0.132 4 4 Fit
TV promotions 2 0.001 0.378 0.596 0.025 0.000 3 3 Opportunity



Consumer and Product Profile
 
Consumer PID033
Preference 0.160

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.033 0.462 0.505 5 5 Fit
Product brand 3 0.000 0.028 0.609 0.347 0.016 3 4 Weakness
Product features 2 0.532 0.466 0.001 0.000 0.000 1 2 Fit
Product price 2 0.011 0.809 0.179 0.001 0.000 2 2 Fit
Product quality 3 0.000 0.002 0.236 0.630 0.132 4 4 Opportunity
TV promotions 3 0.001 0.378 0.596 0.025 0.000 3 3 Fit



Consumer and Product Profile
 
Consumer PID036
Preference 0.160

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.033 0.462 0.505 5 5 Fit
Product brand 3 0.000 0.028 0.609 0.347 0.016 3 4 Weakness
Product features 2 0.532 0.466 0.001 0.000 0.000 1 2 Fit
Product price 2 0.011 0.809 0.179 0.001 0.000 2 2 Fit
Product quality 3 0.000 0.002 0.236 0.630 0.132 4 4 Opportunity
TV promotions 3 0.001 0.378 0.596 0.025 0.000 3 3 Fit



Consumer and Product Profile
 
Consumer PID044
Preference 0.160

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.033 0.462 0.505 5 5 Fit
Product brand 3 0.000 0.028 0.609 0.347 0.016 3 4 Weakness
Product features 1 0.532 0.466 0.001 0.000 0.000 1 2 Weakness
Product price 2 0.011 0.809 0.179 0.001 0.000 2 2 Fit
Product quality 4 0.000 0.002 0.236 0.630 0.132 4 4 Fit
TV promotions 3 0.001 0.378 0.596 0.025 0.000 3 3 Fit



Consumer and Product Profile
 
Consumer PID007
Preference -0.443

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.076 0.577 0.347 4 5 Fit
Product brand 3 0.000 0.061 0.711 0.222 0.005 3 4 Weakness
Product features 1 0.675 0.324 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.022 0.872 0.106 0.000 0.000 2 2 Fit
Product quality 4 0.000 0.007 0.377 0.553 0.064 4 4 Fit
TV promotions 2 0.002 0.529 0.458 0.011 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID008
Preference -0.443

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.000 0.076 0.577 0.347 4 5 Weakness
Product brand 4 0.000 0.061 0.711 0.222 0.005 3 4 Fit
Product features 2 0.675 0.324 0.000 0.000 0.000 1 2 Fit
Product price 2 0.022 0.872 0.106 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.007 0.377 0.553 0.064 4 4 Opportunity
TV promotions 2 0.002 0.529 0.458 0.011 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID042
Preference -0.443

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.000 0.076 0.577 0.347 4 5 Fit
Product brand 3 0.000 0.061 0.711 0.222 0.005 3 4 Weakness
Product features 1 0.675 0.324 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.022 0.872 0.106 0.000 0.000 2 2 Fit
Product quality 4 0.000 0.007 0.377 0.553 0.064 4 4 Fit
TV promotions 2 0.002 0.529 0.458 0.011 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID040
Preference -1.099

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 5 0.000 0.001 0.162 0.639 0.198 4 5 Fit
Product brand 3 0.000 0.124 0.753 0.122 0.002 3 4 Weakness
Product features 1 0.801 0.199 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.043 0.900 0.057 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.019 0.544 0.412 0.025 3 4 Weakness
TV promotions 2 0.005 0.685 0.307 0.004 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID002
Preference -1.836

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.000 0.004 0.315 0.593 0.088 4 5 Weakness
Product brand 3 0.000 0.243 0.703 0.054 0.000 3 4 Weakness
Product features 1 0.894 0.106 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.089 0.885 0.027 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.051 0.692 0.250 0.007 3 4 Weakness
TV promotions 3 0.011 0.814 0.174 0.001 0.000 2 3 Fit



Consumer and Product Profile
 
Consumer PID010
Preference -1.836

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.004 0.315 0.593 0.088 4 5 Weakness
Product brand 3 0.000 0.243 0.703 0.054 0.000 3 4 Weakness
Product features 1 0.894 0.106 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.089 0.885 0.027 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.051 0.692 0.250 0.007 3 4 Weakness
TV promotions 2 0.011 0.814 0.174 0.001 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID019
Preference -1.836

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.004 0.315 0.593 0.088 4 5 Weakness
Product brand 3 0.000 0.243 0.703 0.054 0.000 3 4 Weakness
Product features 1 0.894 0.106 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.089 0.885 0.027 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.051 0.692 0.250 0.007 3 4 Weakness
TV promotions 2 0.011 0.814 0.174 0.001 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID005
Preference -2.646

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.017 0.520 0.435 0.029 3 5 Weakness
Product brand 3 0.001 0.428 0.552 0.019 0.000 3 4 Weakness
Product features 1 0.950 0.050 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.182 0.808 0.011 0.000 0.000 2 2 Fit
Product quality 2 0.000 0.125 0.753 0.121 0.002 3 4 Weakness
TV promotions 2 0.028 0.887 0.084 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID035
Preference -2.646

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.017 0.520 0.435 0.029 3 5 Weakness
Product brand 2 0.001 0.428 0.552 0.019 0.000 3 4 Weakness
Product features 1 0.950 0.050 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.182 0.808 0.011 0.000 0.000 2 2 Fit
Product quality 3 0.000 0.125 0.753 0.121 0.002 3 4 Weakness
TV promotions 2 0.028 0.887 0.084 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID018
Preference -2.646

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 4 0.000 0.017 0.520 0.435 0.029 3 5 Weakness
Product brand 3 0.001 0.428 0.552 0.019 0.000 3 4 Weakness
Product features 1 0.950 0.050 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.182 0.808 0.011 0.000 0.000 2 2 Opportunity
Product quality 3 0.000 0.125 0.753 0.121 0.002 3 4 Weakness
TV promotions 2 0.028 0.887 0.084 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID034
Preference -2.646

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.000 0.017 0.520 0.435 0.029 3 5 Weakness
Product brand 4 0.001 0.428 0.552 0.019 0.000 3 4 Fit
Product features 1 0.950 0.050 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.182 0.808 0.011 0.000 0.000 2 2 Opportunity
Product quality 3 0.000 0.125 0.753 0.121 0.002 3 4 Weakness
TV promotions 2 0.028 0.887 0.084 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID025
Preference -4.381

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.000 0.135 0.752 0.112 0.001 3 5 Weakness
Product brand 2 0.011 0.805 0.184 0.001 0.000 2 4 Weakness
Product features 1 0.991 0.009 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.559 0.440 0.001 0.000 0.000 1 2 Fit
Product quality 3 0.001 0.475 0.509 0.015 0.000 3 4 Weakness
TV promotions 2 0.149 0.837 0.014 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID038
Preference -4.381

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.000 0.135 0.752 0.112 0.001 3 5 Weakness
Product brand 2 0.011 0.805 0.184 0.001 0.000 2 4 Weakness
Product features 1 0.991 0.009 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.559 0.440 0.001 0.000 0.000 1 2 Weakness
Product quality 3 0.001 0.475 0.509 0.015 0.000 3 4 Weakness
TV promotions 2 0.149 0.837 0.014 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID049
Preference -4.381

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.000 0.135 0.752 0.112 0.001 3 5 Weakness
Product brand 2 0.011 0.805 0.184 0.001 0.000 2 4 Weakness
Product features 1 0.991 0.009 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.559 0.440 0.001 0.000 0.000 1 2 Fit
Product quality 2 0.001 0.475 0.509 0.015 0.000 3 4 Weakness
TV promotions 2 0.149 0.837 0.014 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID026
Preference -5.323

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.000 0.302 0.659 0.038 0.000 3 5 Weakness
Product brand 2 0.030 0.890 0.079 0.000 0.000 2 4 Weakness
Product features 1 0.996 0.004 0.000 0.000 0.000 1 2 Weakness
Product price 2 0.764 0.235 0.000 0.000 0.000 1 2 Fit
Product quality 3 0.005 0.699 0.293 0.003 0.000 2 4 Weakness
TV promotions 1 0.312 0.684 0.004 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID048
Preference -5.323

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.000 0.302 0.659 0.038 0.000 3 5 Weakness
Product brand 2 0.030 0.890 0.079 0.000 0.000 2 4 Weakness
Product features 1 0.996 0.004 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.764 0.235 0.000 0.000 0.000 1 2 Weakness
Product quality 3 0.005 0.699 0.293 0.003 0.000 2 4 Weakness
TV promotions 2 0.312 0.684 0.004 0.000 0.000 2 3 Weakness



Consumer and Product Profile
 
Consumer PID047
Preference -6.394

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 3 0.002 0.566 0.423 0.008 0.000 2 5 Weakness
Product brand 2 0.087 0.886 0.027 0.000 0.000 2 4 Weakness
Product features 1 0.999 0.001 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.904 0.096 0.000 0.000 0.000 1 2 Weakness
Product quality 2 0.018 0.858 0.123 0.000 0.000 2 4 Weakness
TV promotions 1 0.570 0.429 0.001 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID015
Preference -9.462

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.077 0.892 0.031 0.000 0.000 2 5 Weakness
Product brand 1 0.679 0.321 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.995 0.005 0.000 0.000 0.000 1 2 Weakness
Product quality 2 0.309 0.686 0.005 0.000 0.000 2 4 Weakness
TV promotions 1 0.966 0.034 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID023
Preference -9.462

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.077 0.892 0.031 0.000 0.000 2 5 Weakness
Product brand 1 0.679 0.321 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.995 0.005 0.000 0.000 0.000 1 2 Weakness
Product quality 2 0.309 0.686 0.005 0.000 0.000 2 4 Weakness
TV promotions 1 0.966 0.034 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID031
Preference -9.462

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.077 0.892 0.031 0.000 0.000 2 5 Weakness
Product brand 1 0.679 0.321 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.995 0.005 0.000 0.000 0.000 1 2 Weakness
Product quality 2 0.309 0.686 0.005 0.000 0.000 2 4 Weakness
TV promotions 1 0.966 0.034 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID006
Preference -11.26

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.342 0.654 0.004 0.000 0.000 2 5 Weakness
Product brand 1 0.927 0.073 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.999 0.001 0.000 0.000 0.000 1 2 Weakness
Product quality 1 0.731 0.268 0.000 0.000 0.000 1 4 Weakness
TV promotions 1 0.994 0.006 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID012
Preference -11.26

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.342 0.654 0.004 0.000 0.000 2 5 Weakness
Product brand 1 0.927 0.073 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.999 0.001 0.000 0.000 0.000 1 2 Weakness
Product quality 1 0.731 0.268 0.000 0.000 0.000 1 4 Weakness
TV promotions 1 0.994 0.006 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID014
Preference -11.26

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 2 0.342 0.654 0.004 0.000 0.000 2 5 Weakness
Product brand 1 0.927 0.073 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.999 0.001 0.000 0.000 0.000 1 2 Weakness
Product quality 1 0.731 0.268 0.000 0.000 0.000 1 4 Weakness
TV promotions 1 0.994 0.006 0.000 0.000 0.000 1 3 Weakness



Consumer and Product Profile
 
Consumer PID041
Preference -11.26

Item Selected
Category
Prob. Selecting
Category 1
Prob. Selecting
Category 2
Prob. Selecting
Category 3
Prob. Selecting
Category 4
Prob. Selecting
Category 5
Most Likely
Category
Consumer
and Product
Profile
Status
On display in store 1 0.342 0.654 0.004 0.000 0.000 2 5 Weakness
Product brand 1 0.927 0.073 0.000 0.000 0.000 1 4 Weakness
Product features 1 1.000 0.000 0.000 0.000 0.000 1 2 Weakness
Product price 1 0.999 0.001 0.000 0.000 0.000 1 2 Weakness
Product quality 2 0.731 0.268 0.000 0.000 0.000 1 4 Weakness
TV promotions 1 0.994 0.006 0.000 0.000 0.000 1 3 Weakness