Consumer and Product Profile

Consumer Satisfaction with Hygiene Products

Snapshot of the survey data

Categories: 1 - 'Very Unsatisfied', 2 - 'Unsatisfied', 3 - 'Neither' 4 - 'Satisfied' 5 - 'Very Satisfied'

Survey Items	Consumer PID001	Consumer PID002	Consumer PID003	Consumer PID004	Consumer PID ...	Consumer PID046
Product features	2	1	1	2	1	1
Product price	2	2	4	2	2	1
TV promotions	5	3	3	3	2	1
Product brand	5	3	3	4	3	1
Product quality	5	3	5	4	2	1
On display in store	5	3	4	5	4	2

Preferences of Consumers and Difficulties of Items

Preferences of Consumers

Preferences of Consumers are estimated using Polytomous Rasch model applied to survey responses.

Lower numbers mean lower preferences, higher numbers mean higher preferences.

#	Consumer	Preference	OutFit
1	PID006	-11.26	0.158
2	PID012	-11.26	0.158
3	PID014	-11.26	0.158
4	PID041	-11.26	0.780
5	PID015	-9.462	0.159
6	PID023	-9.462	0.159
7	PID031	-9.462	0.159
8	PID047	-6.394	0.360
9	PID026	-5.323	1.603
10	PID048	-5.323	0.827
11	PID025	-4.381	1.023
12	PID038	-4.381	0.312
13	PID049	-4.381	0.433
14	PID018	-2.646	0.949
15	PID034	-2.646	2.001
16	PID005	-2.646	0.937
17	PID035	-2.646	0.382
18	PID002	-1.836	1.056
19	PID010	-1.836	0.128
20	PID019	-1.836	0.128
21	PID040	-1.099	0.636
22	PID007	-0.443	0.549
23	PID008	-0.443	1.151
24	PID042	-0.443	0.549
25	PID009	0.160	0.680
26	PID033	0.160	0.865
27	PID036	0.160	0.865
28	PID044	0.160	0.466
29	PID030	0.747	3.113
30	PID037	0.747	0.532
31	PID003	1.350	3.038
32	PID004	1.350	0.291
33	PID020	1.350	1.461
34	PID028	1.350	0.291
35	PID043	1.350	0.616
36	PID011	1.996	1.928
37	PID022	1.996	1.822
38	PID032	2.713	0.190
39	PID021	3.518	0.997
40	PID046	3.518	1.156
41	PID050	3.518	0.259
42	PID001	4.411	1.503
43	PID013	4.411	0.127
44	PID016	4.411	0.127
45	PID024	4.411	0.127
46	PID029	4.411	1.333

Note: An OutFit value greater than 1.3 indicates an outlier.

Preferences of Consumers and Difficulties of Items

Difficulties of Items

Difficulties of the survey items are estimated using Polytomous Rasch model applied to survey responses.

Difficulties of items identify strengths and weakness of the product:

- items with the lowest difficulties relate to product strengths;

- items with the higher difficulties relate to product weakness.

#	Item	Difficulty	OutFit	Status
1	On display in store	-5.102	1.267	Products Strength
2	Product quality	-3.453	0.819	Products Strength
3	Product brand	-1.906	0.671
4	TV promotions	0.701	0.550
5	Product price	2.663	0.969
6	Product features	7.098	0.491	Products Weakness

Note: An OutFit value greater than 1.3 indicates an outlier.

Consumer and Hygiene Products Profile

Relational Bayesian Networks were used to identify foundational items.

Graphs located here.

#	Item	Difficulty	Category	Item Importance
1	On display in store	-5.102	5	Foundational
2	Product quality	-3.453	4
3	Product brand	-1.906	4
4	TV promotions	0.701	3
5	Product price	2.663	2
6	Product features	7.098	2	Foundational

Causal Relationships Among Items

Relational Bayesian Networks identify relations among different items.

To view Relational Bayesian Networks graphs, click on a Impacted Item in the table below.

Foundational Items	Impacted Items
On display in store	Product features
	Product price
	TV promotions
	Product brand
	Product quality
	Preference
Product features	Product price
	TV promotions
	Product brand
	Product quality
	On display in store
	Preference
Product price	Product features
	On display in store

Consumer and Product Profile

Consumer PID001

Preference 4.411

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.013	0.987	5	5	Fit
Product brand	5	0.000	0.000	0.006	0.240	0.754	5	4	Strength
Product features	2	0.014	0.832	0.153	0.001	0.000	2	2	Fit
Product price	2	0.000	0.043	0.670	0.277	0.009	3	2	Fit
Product quality	5	0.000	0.000	0.000	0.063	0.936	5	4	Strength
TV promotions	5	0.000	0.002	0.216	0.635	0.147	4	3	Strength

Consumer and Product Profile

Consumer PID013

Preference 4.411

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.013	0.987	5	5	Fit
Product brand	5	0.000	0.000	0.006	0.240	0.754	5	4	Strength
Product features	2	0.014	0.832	0.153	0.001	0.000	2	2	Fit
Product price	3	0.000	0.043	0.670	0.277	0.009	3	2	Strength
Product quality	5	0.000	0.000	0.000	0.063	0.936	5	4	Strength
TV promotions	4	0.000	0.002	0.216	0.635	0.147	4	3	Strength

Consumer and Product Profile

Consumer PID016

Preference 4.411

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.013	0.987	5	5	Fit
Product brand	5	0.000	0.000	0.006	0.240	0.754	5	4	Strength
Product features	2	0.014	0.832	0.153	0.001	0.000	2	2	Fit
Product price	3	0.000	0.043	0.670	0.277	0.009	3	2	Strength
Product quality	5	0.000	0.000	0.000	0.063	0.936	5	4	Strength
TV promotions	4	0.000	0.002	0.216	0.635	0.147	4	3	Strength

Consumer and Product Profile

Consumer PID024

Preference 4.411

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.013	0.987	5	5	Fit
Product brand	5	0.000	0.000	0.006	0.240	0.754	5	4	Strength
Product features	2	0.014	0.832	0.153	0.001	0.000	2	2	Fit
Product price	3	0.000	0.043	0.670	0.277	0.009	3	2	Strength
Product quality	5	0.000	0.000	0.000	0.063	0.936	5	4	Strength
TV promotions	4	0.000	0.002	0.216	0.635	0.147	4	3	Strength

Consumer and Product Profile

Consumer PID029

Preference 4.411

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.013	0.987	5	5	Fit
Product brand	4	0.000	0.000	0.006	0.240	0.754	5	4	Fit
Product features	3	0.014	0.832	0.153	0.001	0.000	2	2	Fit
Product price	3	0.000	0.043	0.670	0.277	0.009	3	2	Strength
Product quality	5	0.000	0.000	0.000	0.063	0.936	5	4	Strength
TV promotions	4	0.000	0.002	0.216	0.635	0.147	4	3	Strength

Consumer and Product Profile

Consumer PID021

Preference 3.518

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.031	0.969	5	5	Fit
Product brand	4	0.000	0.000	0.026	0.425	0.549	5	4	Fit
Product features	2	0.036	0.896	0.068	0.000	0.000	2	2	Fit
Product price	4	0.000	0.118	0.752	0.128	0.002	3	2	Strength
Product quality	5	0.000	0.000	0.002	0.141	0.857	5	4	Strength
TV promotions	3	0.000	0.009	0.426	0.515	0.049	4	3	Fit

Consumer and Product Profile

Consumer PID046

Preference 3.518

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.031	0.969	5	5	Fit
Product brand	5	0.000	0.000	0.026	0.425	0.549	5	4	Strength
Product features	2	0.036	0.896	0.068	0.000	0.000	2	2	Fit
Product price	3	0.000	0.118	0.752	0.128	0.002	3	2	Strength
Product quality	4	0.000	0.000	0.002	0.141	0.857	5	4	Fit
TV promotions	4	0.000	0.009	0.426	0.515	0.049	4	3	Strength

Consumer and Product Profile

Consumer PID050

Preference 3.518

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.031	0.969	5	5	Fit
Product brand	4	0.000	0.000	0.026	0.425	0.549	5	4	Fit
Product features	2	0.036	0.896	0.068	0.000	0.000	2	2	Fit
Product price	3	0.000	0.118	0.752	0.128	0.002	3	2	Strength
Product quality	5	0.000	0.000	0.002	0.141	0.857	5	4	Strength
TV promotions	4	0.000	0.009	0.426	0.515	0.049	4	3	Strength

Consumer and Product Profile

Consumer PID032

Preference 2.713

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.000	0.067	0.933	5	5	Fit
Product brand	4	0.000	0.000	0.080	0.584	0.335	4	4	Fit
Product features	2	0.079	0.891	0.030	0.000	0.000	2	2	Fit
Product price	3	0.000	0.247	0.700	0.053	0.000	3	2	Strength
Product quality	5	0.000	0.000	0.008	0.269	0.724	5	4	Strength
TV promotions	3	0.000	0.031	0.621	0.334	0.014	3	3	Fit

Consumer and Product Profile

Consumer PID011

Preference 1.996

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.000	0.001	0.127	0.872	5	5	Opportunity
Product brand	4	0.000	0.001	0.178	0.640	0.180	4	4	Fit
Product features	2	0.151	0.835	0.014	0.000	0.000	2	2	Fit
Product price	2	0.001	0.408	0.570	0.021	0.000	3	2	Fit
Product quality	5	0.000	0.000	0.025	0.420	0.556	5	4	Strength
TV promotions	4	0.000	0.073	0.730	0.193	0.004	3	3	Fit

Consumer and Product Profile

Consumer PID022

Preference 1.996

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.000	0.001	0.127	0.872	5	5	Opportunity
Product brand	5	0.000	0.001	0.178	0.640	0.180	4	4	Fit
Product features	2	0.151	0.835	0.014	0.000	0.000	2	2	Fit
Product price	3	0.001	0.408	0.570	0.021	0.000	3	2	Strength
Product quality	4	0.000	0.000	0.025	0.420	0.556	5	4	Fit
TV promotions	3	0.000	0.073	0.730	0.193	0.004	3	3	Fit

Consumer and Product Profile

Consumer PID003

Preference 1.350

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.000	0.005	0.217	0.779	5	5	Opportunity
Product brand	3	0.000	0.004	0.316	0.592	0.087	4	4	Opportunity
Product features	1	0.256	0.737	0.006	0.000	0.000	2	2	Opportunity
Product price	4	0.002	0.572	0.417	0.008	0.000	2	2	Fit
Product quality	5	0.000	0.000	0.063	0.554	0.383	4	4	Fit
TV promotions	3	0.000	0.145	0.750	0.104	0.001	3	3	Fit

Consumer and Product Profile

Consumer PID004

Preference 1.350

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.005	0.217	0.779	5	5	Fit
Product brand	4	0.000	0.004	0.316	0.592	0.087	4	4	Fit
Product features	2	0.256	0.737	0.006	0.000	0.000	2	2	Fit
Product price	2	0.002	0.572	0.417	0.008	0.000	2	2	Fit
Product quality	4	0.000	0.000	0.063	0.554	0.383	4	4	Fit
TV promotions	3	0.000	0.145	0.750	0.104	0.001	3	3	Fit

Consumer and Product Profile

Consumer PID020

Preference 1.350

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.000	0.005	0.217	0.779	5	5	Opportunity
Product brand	4	0.000	0.004	0.316	0.592	0.087	4	4	Fit
Product features	1	0.256	0.737	0.006	0.000	0.000	2	2	Opportunity
Product price	3	0.002	0.572	0.417	0.008	0.000	2	2	Fit
Product quality	5	0.000	0.000	0.063	0.554	0.383	4	4	Fit
TV promotions	3	0.000	0.145	0.750	0.104	0.001	3	3	Fit

Consumer and Product Profile

Consumer PID028

Preference 1.350

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.005	0.217	0.779	5	5	Fit
Product brand	4	0.000	0.004	0.316	0.592	0.087	4	4	Fit
Product features	2	0.256	0.737	0.006	0.000	0.000	2	2	Fit
Product price	2	0.002	0.572	0.417	0.008	0.000	2	2	Fit
Product quality	4	0.000	0.000	0.063	0.554	0.383	4	4	Fit
TV promotions	3	0.000	0.145	0.750	0.104	0.001	3	3	Fit

Consumer and Product Profile

Consumer PID043

Preference 1.350

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.005	0.217	0.779	5	5	Fit
Product brand	3	0.000	0.004	0.316	0.592	0.087	4	4	Opportunity
Product features	2	0.256	0.737	0.006	0.000	0.000	2	2	Fit
Product price	3	0.002	0.572	0.417	0.008	0.000	2	2	Fit
Product quality	4	0.000	0.000	0.063	0.554	0.383	4	4	Fit
TV promotions	3	0.000	0.145	0.750	0.104	0.001	3	3	Fit

Consumer and Product Profile

Consumer PID037

Preference 0.747

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.013	0.332	0.655	5	5	Fit
Product brand	4	0.000	0.012	0.468	0.481	0.039	4	4	Fit
Product features	1	0.387	0.611	0.003	0.000	0.000	2	2	Opportunity
Product price	2	0.005	0.708	0.283	0.003	0.000	2	2	Fit
Product quality	4	0.000	0.001	0.131	0.630	0.239	4	4	Fit
TV promotions	3	0.000	0.246	0.700	0.053	0.000	3	3	Fit

Consumer and Product Profile

Consumer PID030

Preference 0.747

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.000	0.000	0.013	0.332	0.655	5	5	Opportunity
Product brand	4	0.000	0.012	0.468	0.481	0.039	4	4	Fit
Product features	2	0.387	0.611	0.003	0.000	0.000	2	2	Fit
Product price	3	0.005	0.708	0.283	0.003	0.000	2	2	Fit
Product quality	5	0.000	0.001	0.131	0.630	0.239	4	4	Fit
TV promotions	2	0.000	0.246	0.700	0.053	0.000	3	3	Opportunity

Consumer and Product Profile

Consumer PID009

Preference 0.160

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.033	0.462	0.505	5	5	Fit
Product brand	3	0.000	0.028	0.609	0.347	0.016	3	4	Weakness
Product features	2	0.532	0.466	0.001	0.000	0.000	1	2	Fit
Product price	2	0.011	0.809	0.179	0.001	0.000	2	2	Fit
Product quality	4	0.000	0.002	0.236	0.630	0.132	4	4	Fit
TV promotions	2	0.001	0.378	0.596	0.025	0.000	3	3	Opportunity

Consumer and Product Profile

Consumer PID033

Preference 0.160

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.033	0.462	0.505	5	5	Fit
Product brand	3	0.000	0.028	0.609	0.347	0.016	3	4	Weakness
Product features	2	0.532	0.466	0.001	0.000	0.000	1	2	Fit
Product price	2	0.011	0.809	0.179	0.001	0.000	2	2	Fit
Product quality	3	0.000	0.002	0.236	0.630	0.132	4	4	Opportunity
TV promotions	3	0.001	0.378	0.596	0.025	0.000	3	3	Fit

Consumer and Product Profile

Consumer PID036

Preference 0.160

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.033	0.462	0.505	5	5	Fit
Product brand	3	0.000	0.028	0.609	0.347	0.016	3	4	Weakness
Product features	2	0.532	0.466	0.001	0.000	0.000	1	2	Fit
Product price	2	0.011	0.809	0.179	0.001	0.000	2	2	Fit
Product quality	3	0.000	0.002	0.236	0.630	0.132	4	4	Opportunity
TV promotions	3	0.001	0.378	0.596	0.025	0.000	3	3	Fit

Consumer and Product Profile

Consumer PID044

Preference 0.160

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.033	0.462	0.505	5	5	Fit
Product brand	3	0.000	0.028	0.609	0.347	0.016	3	4	Weakness
Product features	1	0.532	0.466	0.001	0.000	0.000	1	2	Weakness
Product price	2	0.011	0.809	0.179	0.001	0.000	2	2	Fit
Product quality	4	0.000	0.002	0.236	0.630	0.132	4	4	Fit
TV promotions	3	0.001	0.378	0.596	0.025	0.000	3	3	Fit

Consumer and Product Profile

Consumer PID007

Preference -0.443

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.076	0.577	0.347	4	5	Fit
Product brand	3	0.000	0.061	0.711	0.222	0.005	3	4	Weakness
Product features	1	0.675	0.324	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.022	0.872	0.106	0.000	0.000	2	2	Fit
Product quality	4	0.000	0.007	0.377	0.553	0.064	4	4	Fit
TV promotions	2	0.002	0.529	0.458	0.011	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID008

Preference -0.443

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.000	0.076	0.577	0.347	4	5	Weakness
Product brand	4	0.000	0.061	0.711	0.222	0.005	3	4	Fit
Product features	2	0.675	0.324	0.000	0.000	0.000	1	2	Fit
Product price	2	0.022	0.872	0.106	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.007	0.377	0.553	0.064	4	4	Opportunity
TV promotions	2	0.002	0.529	0.458	0.011	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID042

Preference -0.443

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.000	0.076	0.577	0.347	4	5	Fit
Product brand	3	0.000	0.061	0.711	0.222	0.005	3	4	Weakness
Product features	1	0.675	0.324	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.022	0.872	0.106	0.000	0.000	2	2	Fit
Product quality	4	0.000	0.007	0.377	0.553	0.064	4	4	Fit
TV promotions	2	0.002	0.529	0.458	0.011	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID040

Preference -1.099

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	5	0.000	0.001	0.162	0.639	0.198	4	5	Fit
Product brand	3	0.000	0.124	0.753	0.122	0.002	3	4	Weakness
Product features	1	0.801	0.199	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.043	0.900	0.057	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.019	0.544	0.412	0.025	3	4	Weakness
TV promotions	2	0.005	0.685	0.307	0.004	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID002

Preference -1.836

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.000	0.004	0.315	0.593	0.088	4	5	Weakness
Product brand	3	0.000	0.243	0.703	0.054	0.000	3	4	Weakness
Product features	1	0.894	0.106	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.089	0.885	0.027	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.051	0.692	0.250	0.007	3	4	Weakness
TV promotions	3	0.011	0.814	0.174	0.001	0.000	2	3	Fit

Consumer and Product Profile

Consumer PID010

Preference -1.836

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.004	0.315	0.593	0.088	4	5	Weakness
Product brand	3	0.000	0.243	0.703	0.054	0.000	3	4	Weakness
Product features	1	0.894	0.106	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.089	0.885	0.027	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.051	0.692	0.250	0.007	3	4	Weakness
TV promotions	2	0.011	0.814	0.174	0.001	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID019

Preference -1.836

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.004	0.315	0.593	0.088	4	5	Weakness
Product brand	3	0.000	0.243	0.703	0.054	0.000	3	4	Weakness
Product features	1	0.894	0.106	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.089	0.885	0.027	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.051	0.692	0.250	0.007	3	4	Weakness
TV promotions	2	0.011	0.814	0.174	0.001	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID005

Preference -2.646

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.017	0.520	0.435	0.029	3	5	Weakness
Product brand	3	0.001	0.428	0.552	0.019	0.000	3	4	Weakness
Product features	1	0.950	0.050	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.182	0.808	0.011	0.000	0.000	2	2	Fit
Product quality	2	0.000	0.125	0.753	0.121	0.002	3	4	Weakness
TV promotions	2	0.028	0.887	0.084	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID035

Preference -2.646

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.017	0.520	0.435	0.029	3	5	Weakness
Product brand	2	0.001	0.428	0.552	0.019	0.000	3	4	Weakness
Product features	1	0.950	0.050	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.182	0.808	0.011	0.000	0.000	2	2	Fit
Product quality	3	0.000	0.125	0.753	0.121	0.002	3	4	Weakness
TV promotions	2	0.028	0.887	0.084	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID018

Preference -2.646

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	4	0.000	0.017	0.520	0.435	0.029	3	5	Weakness
Product brand	3	0.001	0.428	0.552	0.019	0.000	3	4	Weakness
Product features	1	0.950	0.050	0.000	0.000	0.000	1	2	Weakness
Product price	1	0.182	0.808	0.011	0.000	0.000	2	2	Opportunity
Product quality	3	0.000	0.125	0.753	0.121	0.002	3	4	Weakness
TV promotions	2	0.028	0.887	0.084	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID034

Preference -2.646

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.000	0.017	0.520	0.435	0.029	3	5	Weakness
Product brand	4	0.001	0.428	0.552	0.019	0.000	3	4	Fit
Product features	1	0.950	0.050	0.000	0.000	0.000	1	2	Weakness
Product price	1	0.182	0.808	0.011	0.000	0.000	2	2	Opportunity
Product quality	3	0.000	0.125	0.753	0.121	0.002	3	4	Weakness
TV promotions	2	0.028	0.887	0.084	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID025

Preference -4.381

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.000	0.135	0.752	0.112	0.001	3	5	Weakness
Product brand	2	0.011	0.805	0.184	0.001	0.000	2	4	Weakness
Product features	1	0.991	0.009	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.559	0.440	0.001	0.000	0.000	1	2	Fit
Product quality	3	0.001	0.475	0.509	0.015	0.000	3	4	Weakness
TV promotions	2	0.149	0.837	0.014	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID038

Preference -4.381

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.000	0.135	0.752	0.112	0.001	3	5	Weakness
Product brand	2	0.011	0.805	0.184	0.001	0.000	2	4	Weakness
Product features	1	0.991	0.009	0.000	0.000	0.000	1	2	Weakness
Product price	1	0.559	0.440	0.001	0.000	0.000	1	2	Weakness
Product quality	3	0.001	0.475	0.509	0.015	0.000	3	4	Weakness
TV promotions	2	0.149	0.837	0.014	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID049

Preference -4.381

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Prob. Selecting Category 5	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.000	0.135	0.752	0.112	0.001	3	5	Weakness
Product brand	2	0.011	0.805	0.184	0.001	0.000	2	4	Weakness
Product features	1	0.991	0.009	0.000	0.000	0.000	1	2	Weakness
Product price	2	0.559	0.440	0.001	0.000	0.000	1	2	Fit
Product quality	2	0.001	0.475	0.509	0.015	0.000	3	4	Weakness
TV promotions	2	0.149	0.837	0.014	0.000	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID026

Preference -5.323

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.000	0.302	0.659	0.038	3	5	Weakness
Product brand	2	0.030	0.890	0.079	0.000	2	4	Weakness
Product features	1	0.996	0.004	0.000	0.000	1	2	Weakness
Product price	2	0.764	0.235	0.000	0.000	1	2	Fit
Product quality	3	0.005	0.699	0.293	0.003	2	4	Weakness
TV promotions	1	0.312	0.684	0.004	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID048

Preference -5.323

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.000	0.302	0.659	0.038	3	5	Weakness
Product brand	2	0.030	0.890	0.079	0.000	2	4	Weakness
Product features	1	0.996	0.004	0.000	0.000	1	2	Weakness
Product price	1	0.764	0.235	0.000	0.000	1	2	Weakness
Product quality	3	0.005	0.699	0.293	0.003	2	4	Weakness
TV promotions	2	0.312	0.684	0.004	0.000	2	3	Weakness

Consumer and Product Profile

Consumer PID047

Preference -6.394

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Prob. Selecting Category 4	Most Likely Category	Consumer and Product Profile	Status
On display in store	3	0.002	0.566	0.423	0.008	2	5	Weakness
Product brand	2	0.087	0.886	0.027	0.000	2	4	Weakness
Product features	1	0.999	0.001	0.000	0.000	1	2	Weakness
Product price	1	0.904	0.096	0.000	0.000	1	2	Weakness
Product quality	2	0.018	0.858	0.123	0.000	2	4	Weakness
TV promotions	1	0.570	0.429	0.001	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID015

Preference -9.462

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.077	0.892	0.031	2	5	Weakness
Product brand	1	0.679	0.321	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.995	0.005	0.000	1	2	Weakness
Product quality	2	0.309	0.686	0.005	2	4	Weakness
TV promotions	1	0.966	0.034	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID023

Preference -9.462

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.077	0.892	0.031	2	5	Weakness
Product brand	1	0.679	0.321	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.995	0.005	0.000	1	2	Weakness
Product quality	2	0.309	0.686	0.005	2	4	Weakness
TV promotions	1	0.966	0.034	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID031

Preference -9.462

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.077	0.892	0.031	2	5	Weakness
Product brand	1	0.679	0.321	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.995	0.005	0.000	1	2	Weakness
Product quality	2	0.309	0.686	0.005	2	4	Weakness
TV promotions	1	0.966	0.034	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID006

Preference -11.26

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.342	0.654	0.004	2	5	Weakness
Product brand	1	0.927	0.073	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.999	0.001	0.000	1	2	Weakness
Product quality	1	0.731	0.268	0.000	1	4	Weakness
TV promotions	1	0.994	0.006	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID012

Preference -11.26

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.342	0.654	0.004	2	5	Weakness
Product brand	1	0.927	0.073	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.999	0.001	0.000	1	2	Weakness
Product quality	1	0.731	0.268	0.000	1	4	Weakness
TV promotions	1	0.994	0.006	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID014

Preference -11.26

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	2	0.342	0.654	0.004	2	5	Weakness
Product brand	1	0.927	0.073	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.999	0.001	0.000	1	2	Weakness
Product quality	1	0.731	0.268	0.000	1	4	Weakness
TV promotions	1	0.994	0.006	0.000	1	3	Weakness

Consumer and Product Profile

Consumer PID041

Preference -11.26

Item	Selected Category	Prob. Selecting Category 1	Prob. Selecting Category 2	Prob. Selecting Category 3	Most Likely Category	Consumer and Product Profile	Status
On display in store	1	0.342	0.654	0.004	2	5	Weakness
Product brand	1	0.927	0.073	0.000	1	4	Weakness
Product features	1	1.000	0.000	0.000	1	2	Weakness
Product price	1	0.999	0.001	0.000	1	2	Weakness
Product quality	2	0.731	0.268	0.000	1	4	Weakness
TV promotions	1	0.994	0.006	0.000	1	3	Weakness